Kes. 3,500


ENROL NOW VIEW SAMPLE CERTIFICATE
CPD PROVIDER: JAMES NJUGUNA
CPD HOURS: 6
LEVEL: BEGINNER, INTERMEDIATE,
CATEGORY: PUBLIC RELATIONS
RATING:
Public Relations Lobbying Stakeholder Management Strategic Communications Law

LOBBYING & STAKEHOLDER MANAGEMENT

Course Description

This course introduces the basic concepts of lobbying and its relationship to stakeholder relationship management. It examines how lobbying is done in general and also in Kenya, with the aid of different industry scenarios. The course then explores what is required to lobby, the mechanics of lobbying, challenges faced in lobbying, and examines various examples and case studies in this regard.

Target Audience

This course is ideal for public affairs and public policy specialists, strategic communications experts, individuals in government relations roles and players in non-government organisations and broader civil society groups

Course Objectives

The outcome for this training course is intended to instill course participants with knowledge and skillsets in the following areas:

  1. Lobbying and advocacy
  2. Stakeholder relationship management including stakeholder mapping and engagement
  3. Effective messaging

Learning Outcomes

A detailed description of what a student must be able to do at the conclusion of the course.

  1. Define what lobbying entails
  2. Develop a stakeholder prioritisation and engagement map
  3. Design and implement a basic lobbying and advocacy strategy

Course Modules

  1. Module 1
    1. Lesson 1 What is lobbying?
    2. Lesson 2 Why lobby?
    3. Lesson 3 What is required to lobby and is it legal?
  2. Module 2
    1. Lesson 1 Preparing to lobby
    2. Lesson 2 Mechanics of lobbying
    3. Lesson 3 Elements of successful lobbying
    4. Lesson 4 Case studies of lobbying

LOBBYING & STAKEHOLDER MANAGEMENT

Course Description

This course introduces the basic concepts of lobbying and its relationship to stakeholder relationship management. It examines how lobbying is done in general and also in Kenya, with the aid of different industry scenarios. The course then explores what is required to lobby, the mechanics of lobbying, challenges faced in lobbying, and examines various examples and case studies in this regard.

Target Audience

This course is ideal for public affairs and public policy specialists, strategic communications experts, individuals in government relations roles and players in non-government organisations and broader civil society groups

Course Objectives

The outcome for this training course is intended to instill course participants with knowledge and skillsets in the following areas:

  1. Lobbying and advocacy
  2. Stakeholder relationship management including stakeholder mapping and engagement
  3. Effective messaging

Learning Outcomes

A detailed description of what a student must be able to do at the conclusion of the course.

  1. Define what lobbying entails
  2. Develop a stakeholder prioritisation and engagement map
  3. Design and implement a basic lobbying and advocacy strategy

Course Modules

  1. Module 1
    1. Lesson 1 What is lobbying?
    2. Lesson 2 Why lobby?
    3. Lesson 3 What is required to lobby and is it legal?
  2. Module 2
    1. Lesson 1 Preparing to lobby
    2. Lesson 2 Mechanics of lobbying
    3. Lesson 3 Elements of successful lobbying
    4. Lesson 4 Case studies of lobbying

Kes. 3,500


ENROL NOW VIEW SAMPLE CERTIFICATE
CPD PROVIDER: JAMES NJUGUNA
CPD HOURS: 6
LEVEL: BEGINNER, INTERMEDIATE,
CATEGORY: PUBLIC RELATIONS
RATING:
Public Relations Lobbying Stakeholder Management Strategic Communications Law